Collaborative and Independent Research

This report summarizes results from Wave 4 of the Animal Tracker annual survey of U.S. adults regarding their attitudes and behavior toward animals. In summary, the results continue to show strong support for humane education and many other advocacy tactics. However, support for all tactics is lower than it was in 2008 and there appear to be fewer people engaging in animal-friendly behaviors, perhaps in part due to the economic downturn.

These results from Wave 3 of the Humane Research Council's annual survey of U.S. adults regarding attitudes and behavior toward animals shows strong support for the protection of all animals, but knowledge of some animal issues remains low and the perceived impact of animal advocates is modest.

This report summarizes results from Wave 2 of the Animal Tracker annual survey of U.S. adults regarding attitudes and behavior toward animals. The first survey (Wave 1, 2008) included sixteen questions; the Wave 2 survey repeated six questions from Wave 1. In summary, the most recent survey continues to show strong support for the protection of all animals, although in some instances that support decreased slightly compared with the Wave 1 results.

This report summarizes results from Wave 1 of the Humane Research Council's "Animal Tracker" survey of U.S. adults regarding their attitudes and behavior toward animals. This inaugural survey of 16 core questions shows strong support for the protection of all animals. The strength of that support varies by situation and species, however, and actual behavior does not always reflect the favorable attitudes identified.

A 2004 study sponsored by the National Council for Animal Protection (formerly Summit for the Animals). This research was based on a comprehensive survey providing a detailed overview of public opinion regarding the animal protection movement. The research was presented at the 2005 Summit for the Animals meeting and is available only to current members of the National Council for Animal Protection.

This report provides a summary and analysis of public opinion research relating to the image and credibility of the animal protection movement, based on secondary research collected through March 2004.

This summary of phase 2 research describes results from focus groups and personal interviews conducted to investigate public awareness and opinions of animal protection (AP) activities, including the perceived image, credibility, and effectiveness of the AP movement in the United States.