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Egg Market Shows No Signs of Cracking

 
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Short Description:
A recent survey by Mintel Oxygen Reports finds that most respondents (92%) believe eggs are an important part of a healthy diet and almost all U.S. households (94%) consume eggs. The survey also gauges differences in perceptions of regular, brown, organic, and free range eggs.

Abstract:

Select survey findings:
  • Half of households surveyed that do buy eggs consider them a staple and do not anticipate changing their purchasing habits even if prices go up.
  • Traditional white eggs are purchased in most households (88%), followed by brown eggs (27%), then organic (17%), and finally free range (14%) eggs.
  • One-third of respondents eat fewer eggs than they would like due to concerns about cholesterol.

Spot Check Number: 1769
Sponsor: Mintel Oxygen Reports
Researcher/Author: Mintel Oxygen Reports
Animal Type: Poultry
Record Type: Data and Statistics, Survey Summary, Online Reference
Research Method: Unknown or Not Applicable
Geographic Region: United States National
Year Conducted: 2011
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