PetSmart Charities A & U Barriers
Submitted on Aug 25, 2011 (Original item from 2009)
Advocacy Strategies | Companion Animals | General Animal Protection | Animal Advocacy | Campaign and Program Evaluation | Data and Statistics | Pet Adoption, Rescue or Shelters | Pet Overpopulation | Pet Ownership | Social Marketing
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Short Description:
This study examines perceptions of and attitudes toward adoption and spay/neuter. Two surveys were conducted--one of the general population and one of individuals who had adopted/bought an animal companion in the previous 12 months. The surveys identify trends toward adoption, knowledge of pet overpopulation, and perceptions of adoption and spay/neuter. The authors also suggest strategies for communicating about these issues based on the study's findings.
Abstract:
Select study findings:
- 30% of respondents are "familiar" with the problem of cat and dog overpopulation
- 50% pet-owners are "concerned" about pet overpopulation, while only 21% of those without pets are "concerned" about the issue
- One-third of people with recently adopted pets have not had the pet spayed or neutered
- Over half of those whose pets have had a litter, said the litter was unintentional/unplanned
- The most commonly cited reasons for not adopting from a shelter related to respondents wanting an animal of a specific breed
The full report can be downloaded from the website listed below.
Spot Check Number:
1791
Sponsor:
PetSmart Charities & Ipsos Marketing
Animal Type:
Dogs, Cats, Companion Animals
Record Type:
Data and Statistics, Research Study, Online Reference, Organizational Publication or Materials
Research Method:
Online Survey
Geographic Region:
United States National
Number of Participants:
3,000
Population Descriptors:
Unites States, pet owners
Year Conducted:
2009
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