Readability of Vegan Outreach Literature

I think this study is very important. The example of the fish suffering, in its original form and then in its revised form, shows how powerful language can be. I wasn't clear on how pictures affect readability, though, and would have liked to understand that concept. If I am ever in a position to develop literature, I will keep this study in mind. Short sentences with the fewest syllables possible.

This is a terrific study. When I used to consult for the pharmaceutical industry, one of my tasks was producing consumer literature at a 6th grade reading level. We used a sophisticated, trademarked system to count syllables, sentences, etc. to ensure that we were meeting our goal (illustrations were taken into consideration as well). Any consumer piece that did not meet a 6th grade reading level was not approved. This is part of the reason why big businesses have been so convincing--they are reaching their audience with a message that the audience can understand--even if it is the wrong message. As Davids to these companies' Goliaths, it is imperative that we utilize the same strategy in producing consumer material if we really want to persuade people and effect change. Fortunately, COK will be updating its Vegetarian Starter Guide within the next year, and the findings of this study will be strongly considered in our revision. Thanks for the good work.