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Releasing Wild Success

 
Submitted on Sep 27, 2011 (Original item from March 2011) | |
by PGAV Destinations
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Short Description:
This report details the opinions and behaviors of zoo-goers based on a survey of 505 U.S. adults who visited zoo attractions in 2011.

Abstract:

Study highlights:
  • Zoo-goers are generally more educated, more ethnically diverse, and earn higher incomes than other attractions guests.
  • Most zoo-goers are families (57%), though 4 in 10 visitors are adults without children present.
  • Exhibits of arachnids and/or insects were the exhibits most likely to be intentionally skipped by zoo-goers.
  • Introduction of a new species at the zoo is the most likely to drive patrons to revisit the zoo.
http://www.prweb.com/releases/2011/8/prweb8744550.htm

Spot Check Number: 1824
Sponsor: PGAV Destinations
Researcher/Author: H2R Market Research
Animal Type: Various, Human, Wildlife
Record Type: Data and Statistics
Research Method: Online Survey
Geographic Region: United States National
Number of Participants: 505
Population Descriptors: zoo-goers
Year Conducted: March 2011
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