Take 5 Save 5 (Survey of Vegetarian Starter Kit Recipients)
Submitted on Sep 03, 2010 (Original item from 2009)
Vegetarianism and Veganism | Social Marketing | Vegetarian Social, Psychological and Moral Development | Vegetarian Motivations or Barriers | Vegetarian Population
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Short Description:
An online experiment based on 1,000 individuals who ordered a Vegetarian Starter Pack in response to online postings in 2009 found that five minutes spent posting ads on internet sites resulted in five Vegetarian Starter Pack orders, which could save about six animals per year based on the campaign's calculations.
Abstract:
Of the 1,000 individuals who ordered a Vegetarian Starter Pack in response to online postings, 107 completed a follow-up survey 3-6 months after their initial order. These respondents reported the following changes in consumption habits:
- Beef - 63% decreased or eliminated; 17% completely eliminated; (1% increased)
- Chicken - 58% decreased or eliminated; 11% completely eliminated; (5% increased)
- Fish - 38% decreased or eliminated; 7% eliminated entirely; (10% increased)
- Eggs - 52% decreased or eliminated; 5% eliminated entirely; (3% increased)
- Dairy - 35% decreased or eliminated; 5% eliminated entirely; (4% increased)
- Vegetarian Meats - 55% increased; (4% decreased)
- Dairy Substitutes - 40% increased; (10% decreased)
According to the Take 5 Save 5 campaign, estimates show that 5 minutes of work can yield:
"Five (Veg Starter Pack orders) x .03 (a very low end estimate of the percentage of people who went vegetarian; based on the data above it seems more like 5-7% than 3%) x 40 (approximate number of animals spared per year for each person who goes vegetarian) = about six animals per year"
"Five (Veg Starter Pack orders) x .03 (a very low end estimate of the percentage of people who went vegetarian; based on the data above it seems more like 5-7% than 3%) x 40 (approximate number of animals spared per year for each person who goes vegetarian) = about six animals per year"
Spot Check Number:
1464
Sponsor:
Take 5 Save 5
Animal Type:
Farm Animals
Record Type:
Organizational Publication or Materials
Research Method:
Online Survey
Geographic Region:
United States National
Number of Participants:
107
Population Descriptors:
Respondents to an online ad for Vegetarian Starter Packs
Year Conducted:
2009
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